Privacy Policy

1. What this policy covers

This policy applies to both of the following.

• The website, "MBTI PICK" — used in a browser at mbti.jwapplab.com. Sections 3 through 6 apply to it.
• The mobile app, "16 PICK" — the iOS and Android app downloaded from the App Store and Google Play. Section 2 applies to it.

They come from the same developer but are separate programs that handle different information. Read the section for the one you are using.

2. The mobile app, "16 PICK"

The app carries no advertising and no analytics. The Google AdSense and Google Analytics used on the website are not present in the app. It does not require an account.

Your selected personality type, language preference, the nickname, relationship and type of each person you save under "My people", saved travel destinations, gifts and relationship reads, the state you pick in Today's Check-in, and the completion record for "Try this today" are stored only on your device. Deleting the app removes them. The recommendation data ships inside the app, so the calculation happens on your device and its results never leave it.

If you turn notifications on, a daily reminder is scheduled locally on your device. The app never obtains a push token and contacts no server in order to deliver it.

The app makes exactly one outbound connection. To check for app updates it contacts Expo Application Services (EAS Update, u.expo.dev), which receives device and operating-system information and a random installation identifier. If the app has previously been force-closed by an error, the next update check also sends that error message (up to 1,024 characters) and the IDs of updates that failed to apply, so a faulty update can be rolled back. This is used to decide which version to serve, not to track you or to serve advertising. See the Expo Privacy Policy for details.

Share-card images are handed to your device's share sheet, or saved straight to your photo library with the "Save to Photos" button. On iOS, only then does the system ask for permission to add to your photo library. On Android 13 and later the image is saved without any permission, and the Android app requests no photo or storage permission (on Android 12 and earlier the share sheet is used instead). The app never reads your photo library, and no photos are sent anywhere.

The app's personality quiz and relationship guidance are reference material to support conversations; they are not a psychological assessment or diagnosis, and not an official MBTI^® assessment. MBTI is a registered trademark of The Myers & Briggs Foundation. This app is not affiliated with The Myers & Briggs Foundation or with its official publisher, The Myers-Briggs Company.

3. Information stored by the website

Your selected MBTI, language preference, recent usage events, and a random session identifier may be stored in Local Storage or Session Storage in your browser. They maintain your recommendation experience and help diagnose features. They are not sent to a separate MBTI PICK server. You can remove them at any time by clearing this site's browser data.

4. Google Analytics 4 (website only)

With your consent, the website may use Google Analytics 4 to understand visits, feature use, recommendation views, and sharing. Device and browser information and approximate location may be sent to Google. Google Analytics may use cookies such as _ga to distinguish visitors.

See the Google Privacy Policy for details. You can also limit measurement through your browser settings or the Google Analytics opt-out tool.

5. Google AdSense (website only)

Selected content pages on the website include Google AdSense tags. The app carries no advertising. Ad display depends on Google approval, account settings, and applicable consent. About, Privacy, Terms, Contact, and personal saved-state pages do not include the ad loader. Google and third-party vendors may use cookies, web beacons, IP addresses, and device or browser identifiers to provide and measure advertising.

Read how Google uses data on partner sites and manage personalization in Google Ads Settings.

You can manage personalized advertising in Google Ads Settings.

6. External services and retention (website only)

The share-card feature loads the html2canvas library in your browser. External providers process and retain information according to their own policies. Browser-stored MBTI PICK settings and recent events may remain until you clear them.

7. Questions and policy updates

For privacy questions, use our contact page. We may revise this policy when features or applicable rules change and will update the effective date above.